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All brand guidelines
How to write for digital experiences whilst staying true to the voices of our brands.
Sainsbury's voice guidelines
A set of UX-specific voice guidelines to make sure your words always sound like Sainsbury’s.
Read the Sainsbury's voice guidelines
Argos voice guidelines
A set of UX-specific voice guidelines to make sure your words always sound like Argos.
Read the Argos voice guidelines
Habitat voice guidelines
A set of UX-specific voice guidelines to make sure your words always sound like Habitat.
Read the Habitat voice guidelines
Nectar voice guidelines
A set of UX-specific voice guidelines to make sure your words always sound like Nectar.
Read the Nectar voice guidelines
Comparing brand voices
A guide to understanding how our different brands sound in certain digital interactions.
Go to comparing brand voices